On Oct. 1, Rose & Allyn Public Relations merged with PRIME 3 under the business name Rose, Moser & Allyn Public and Online Relations.
Jason Rose, president of the new company, said the merger demonstrates his strategy of “expanding the empire” that he has built over the years. He said he will announce more additions to the company after the Nov. 2 general election.
“I’m never one to stay stagnant,” Rose said. “I’m always looking for ways to innovate and enhance our business.”
Rose said PRIME 3’s reputation and track record with traditional public relations will bolster the types of consulting service Rose has offered in the past. Rose’s firm is known for its unconventional, sometimes outlandish approach to public relations.
“We do four things,” Rose said. “We do elections, public affairs, crisis communication and traditional PR. So this helps us in the traditional PR space.”
Jennifer Stringfellow-Moser, who headed PRIME 3 before the merger, said the strengths of each company will complement the other now that they have joined forces.
“Jason is an expert in many areas. I’m an expert in many areas,” Stringfellow-Moser said. “Together we’ll have a broader reach.”
Stringfellow-Moser also said her personal style contrasts Rose’s.
“He’s very outspoken, but very respected. He gets the job done,” Stringfellow-Moser said. “I’m not as outspoken, I’m a little more behind-the-scenes, so it’s a good balance with the two of us.”
The merger with PRIME 3 comes about two months after one of Rose’s former partners, Stacy Pearson, left Rose & Allyn.
Pearson, who said at the time that her departure was amicable, is now part of Up Agency, which was launched in early August, just days after she left Rose & Allyn.
Rose hinted that the next addition to the company will bolster the company’s governmental affairs efforts, by saying he plans to bring on “a well-known political company or individual.”
Holding off on the announcement until after the election “makes sense” for all parties involved, Rose said.
“The timing works a lot better from a business perspective,” Rose said.