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Negative ads motivate smokers to call Arizona’s helpline

Rachel Leingang//June 16, 2017//[read_meter]

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Negative ads motivate smokers to call Arizona’s helpline

Negative ads motivate smokers to call Arizona’s helpline

Rachel Leingang//June 16, 2017//[read_meter]

The Arizona Department of Health Services rolled out sleek new television advertisements featuring popular sports coaches to promote its smoking cessation hotline. They didn’t really work. The ad campaign dubbed...

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