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Negative ads motivate smokers to call Arizona’s helpline

Rachel Leingang//June 16, 2017//[read_meter]

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Negative ads motivate smokers to call Arizona’s helpline

Negative ads motivate smokers to call Arizona’s helpline

Rachel Leingang//June 16, 2017//[read_meter]

The Arizona Department of Health Services rolled out sleek new television advertisements featuring popular sports coaches to promote its smoking cessation hotline. They didn’t really work. The ad campaign dubbed...

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Tags: Lute Olsen, ads, Earl Watson, Coaches on Coaching, smoking, Arizona, Phoenix Suns, quit, ASHLine, Centers for Disease Control and Prevention, Arizona Department of Health Services, quit smoking, Health, University of Arizona

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