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Arizona Tourism Alliance

Sep 22, 2010

Tourism leaders look to rebuild state’s brand in wake of SB 1070 controversy

At FireSky Resort and Spa, Jim Hollister’s inbox swelled with e-mails from guests demanding cancellations just after SB 1070 became law. But the general manager of the luxury resort said... […]

Apr 5, 2010

Study: Tourism investment returns up to 10-to-1

A study sponsored by the Arizona Tourism Alliance paints a grim picture for the industry unless the state reverses some of the budget cuts that already have been approved.

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