Pac-12’s downfall came after it could not adjust to changing media landscape
Pac-12 commissioner George Kliavkoff speaks at the NCAA college football Pac-12 media day on July 21, 2023, in Las Vegas. Larry Scott boasted five years ago that the Pac-12 Conference would be able “to adapt, react and take advantage of this new world media order that’s coming in a way others can’t." Scott's statement instead ended up reflecting what rival conferences and commissioners did.(AP Photo/Lucas Peltier)
Pac-12’s downfall came after it could not adjust to changing media landscape
Larry Scott boasted five years ago that the Pac-12 Conference would be able “to adapt, react and take advantage of this new world media order that’s coming in a way...
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