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Va.’s data center boom shows how hard it is for lawmakers to rein in industry

EDITOR’S NOTE: This story is part of a special State Affairs series highlighting energy policy dominating state legislative action this year. See the full list of stories here.

Virginia is illustrating for data center critics in other states how difficult it is to build enough political support to impose restraints on an established industry.

Its northern exurbs outside of Washington, D.C., are home to more than 250 data centers, which handle roughly 70% of global internet traffic, according to the Northern Virginia Regional Commission. That constitutes the world’s highest concentration of data centers.

While the industry touts its record of job creation and economic investment, Sen. Danica Roem and other Democratic lawmakers concerned about the energy, environmental and other ramifications of further spread have drafted legislative proposals to curb the industry’s growth. 

But the chances of substantive legislation passing dimmed due to the industry’s intense opposition, said Chris Miller, president of the Piedmont Environmental Council, a Virginia-based conservation group.

“Essentially, the leadership of the Democratic Party does not want to move forward with meaningful reform,” Miller said

The data center industry in Virginia launched in the late 1990s when Dulles-based internet access pioneer America Online built a facility nearby to support its business. Since then, many state lawmakers and environmental groups say the data center industry has grown rapidly with few, if any, guardrails. 

They say the massive facilities are being built in neighborhoods, put upward pressure on electricity rates, threaten grid reliability and the environment, are loud and unsightly, and receive tax benefits that subsidize the richest companies that have ever existed, including Amazon, Meta and Microsoft.

“Go talk to my constituents who have been on the front line of having to fight for reforms in this industry that promises the Earth, moon, wind and stars,” said Roem, who is at the vanguard of industry pushback. 

“Then when the time comes, you find out we have now put such enormous pressure on our electrical grid that … the [state] Joint Legislative Audit Review Commission has determined that if we continue the path that we’re on, we’re going to overload the grid. They are uniquely responsible for that, more so than any other industry, by magnitudes.”

With the Legislature scheduled to adjourn Saturday, the Senate budget may provide one of the best chances for passage of significant data center legislation. It includes a provision to repeal the sales and use tax exemption for data centers. Such breaks cost the state $1.6 billion in 2026, according to a recent state report

But the House budget has no such provision. Democratic House Speaker Don Scott has signaled reluctance to backing a subsidy repeal, which has become a sticking point as budget negotiations enter their final hours.

Roem, whose Prince William County district includes Bull Run, the site of two historic Civil War battles, supports repeal of the sales and use tax exemption for data centers. She finds it galling that the state is providing more than $1 billion to wealthy tech companies. She also said the data center industry has not been a good neighbor, seeking to use its financial might to try to crush any pushback from her constituents. 

At least 36 other states have sales and use tax exemptions for data centers — meaning they hope to attract the tax revenue and jobs associated with the industry. And other Virginia localities are interested in attracting the industry beyond what’s known as Data Center Alley in Northern Virginia. 

Projects have been announced in other Virginia localities, including Chesterfield County, Caroline County, Louisa County, Wythe County, Botetourt County, Wise County and the City of Petersburg, according to Nicole Riley, director of Virginia government affairs for the Data Center Coalition, an industry trade group. 

“In communities across Virginia and around the country, the data center industry is creating hundreds of thousands of high-wage jobs, providing billions of dollars in economic investment, and generating significant local, state, and federal tax revenue that helps fund schools, transportation, public safety, tax relief for residents and small businesses, and other community priorities,” Riley said.

Del. Josh Thomas, a Democrat who represents a district in Prince William County, introduced legislation this year requiring new projects for large energy users — at least 100 megawatts — to assess the effects of noise levels on homes and schools within 500 feet of their property boundary. The bill, which was vetoed last year by former Republican Gov. Glenn Youngkin, was approved by the House and was advancing this week in the Senate. Democratic Gov. Abigail Spanberger hasn’t said if she supports the measure.

“Virginia has been ground zero for the data center industry,” Thomas said in an interview.

“I’m not sure anyone’s gotten it right, because the industry … wants to move forward in an unregulated fashion and enjoy their time under the sun,” Thomas said. “But it just creates so many problems for the average working man and woman.”

Data centers are specialized buildings that house information technology infrastructure, such as servers, storage and networking gear to process, store and distribute massive amounts of data. They require large amounts of power and water, as much as a city and hundreds of thousands of gallons of water, depending on the size of the facility.

The facilities operate around the clock to support internet operations, including financial transactions, health care applications and artificial intelligence development, which are particularly energy-intensive. 

Thomas said he recommends that state and local officials seeking to court data center sites place them in industrial areas, away from neighborhoods. States need to consider where the electricity to power the facilities will come from, which can include options such as requiring the project to build its own power generation source.

He also said states should put in place policies to protect ratepayers, which could include imposing higher electricity rates for an extended period, known as a large load tariff

“You need to think about how you’re going to protect your ratepayers from paying for the capital outlay necessary to get the grid in a position to support the immense amount of energy that data centers need, and water as well,” Thomas said. “I would counsel any state thinking about that to go ahead and put legislation in ahead of time that makes it very clear that the data centers pay their fair share for grid enhancement, power plant completion, and then water resources.”

Thomas introduced legislation to provide more state oversight of siting, but the bill did not advance out of committee.

Miller said the problem is so large that lawmakers are having trouble understanding it and its consequences. He said data centers will require about 70 gigawatts in Virginia by 2045, about three times the current peak demand in the state. That’s also roughly equivalent to the electricity usage of Germany or France. 

“The ability of decision makers and the public to absorb that information is really testing the limits,” Miller said, “because there’s no precedent.”

Read more: 

Lawmakers seek solutions to rising electricity rates

Pro-coal legislation picks up in push to meet growing energy needs

Data center growth threatens state climate goals

Electricity demand spurs states to find a way to meet the moment

Attorney General Kris Mayes targets Amazon in new consumer fraud lawsuit

Key Points:
  • Attorney General Kris Mayes is suing Amazon for consumer fraud
  • Mayes claims Amazon’s Buy Box algorithm is biased towards its own products
  • Amazon generates $25 billion annually from Prime subscription fees nationwide

Rebuffed by two different judges, Attorney General Kris Mayes is now making a new effort to get courts to declare Amazon guilty of consumer fraud.

In one case, she is trying to resurrect arguments that consumers buying items on the company’s website are misled into spending more than they should. And, in the other, she said Amazon engaged in a practice of making it easy to sign up for Amazon Prime but difficult to cancel the service, describing it as “a roach motel where it is easy to get in but almost impossible to escape.”

Both, Mayes says, are violations of the Arizona Consumer Fraud Act.

That legislation makes it illegal for any person to misrepresent, conceal, suppress or omit material facts in the sale or advertising of any merchandise that someone might rely on in making a decision. And Mayes said Amazon is a “person” within the meaning of the law.

But both cases were thrown out by judges before Mayes even got to make her arguments. Now, she is back with revised legal theories.

In the first case, the attorney general says Amazon has an algorithm that selects just one seller’s offer to appear in the “Buy Box” on a web page, allowing consumers to add it to their cart with a single click. And the company allegedly designs its product page to obscure the fact that other offers also are available, something Mayes said results in nearly 98% of purchases being made via the Buy Box.

But the problem, she said, is deeper.

“Consumers reasonably believed that the Buy Box displayed the best-priced offers in Amazon’s marketplace for a given item with given delivery time,” the lawsuit states. That, she says, is not true.

“In fact, the Buy Box algorithm is biased,” she said, in favor of products that Amazon itself sells or those offered by third-party sellers who participate in Fulfillment by Amazon,” a program in which the company charges those sellers “hefty fees” to store their inventory, pack their products, ship orders, handle returns and communicate with customers.

And the bottom line, Mayes argues, is that consumers are misled into thinking that Buy Box is the best offer when there may be cheaper alternatives available.

Maricopa County Superior Court Judge Scott McCoy, however, ruled earlier this year there was nothing to show that Amazon did or said anything to make customers believe the Buy Box was the best offer. More to the point, he said that the state’s original 2024 complaint failed to identify instances where the Buy Box offer was more expensive than a competing item offered with the same terms.

In the revised complaint, Mayes is not making the same mistake.

She cites a 2021 instance where Amazon itself was offering the Bob Marley “Legend” record on vinyl for $22.97. That showed up in the Buy Box even though a third-party seller was offering the exact same record for $18.89.

The same thing happened in 2022 when the Buy Box featured a Corsair wireless gaming headset for $107.99, even though a third-party retailer had the same item for $71.

And just last year, a 12-pack of ProsourceFit foam floor tiles, sold by Amazon, was offered in the Buy Box for $48.99; another retailer on Amazon had them for $40.

In each case, Mayes said, each item was stored, handled and shipped by Amazon and each qualified for two-day shipping with Amazon Prime.

“But Amazon’s biased Buy Box algorithm put a thumb on the scale for Amazon Retail, resulting in the more expensive Amazon Retail offers appearing in the Buy Box, and consumers overpaying for items that were available for less from third-party sellers,” the revised lawsuit states.

The other lawsuit surrounds complaints that, until 2023, Amazon used a system where it took at least six separate actions by consumers to cancel their $139-a-year Prime membership online despite multiple claims in advertisements that customers can “cancel anytime.”

And while the company has changed its practices, Mayes wants Maricopa County Superior Court Judge Dewain Fox to order that what Amazon was doing violated the state’s Consumer Fraud Act, mandate the company to surrender any profits it gained from the practice, and be directed not to try something like that again.

Mayes says those subscriptions are valuable to Amazon because, among other reasons, Prime members spend more than double on purchases than non-Prime customers, a figure she said averages to about $1,400 a year. She also said that Amazon collects $25 billion a year in Prime subscription fees, with about three-quarters of that from U.S. subscribers.

What the company launched in 2016, Mayes said, was a process where cancellation required clicking a minimum of six times on Amazon.com:

– Log in to Prime Central;

– click on “manage membership;”

– go to “end membership;”

– click on “continue to cancel;”

– again go to “continue to cancel;”

– go to “end now.”

“The project was a success,” Mayes said, with Amazon managing at one point to reduce cancellations by 14% “as fewer members managed to reach the final cancellation page.”

But none of this process, she said in court filings, was made known to people signing up, only that they were told they could cancel at any time.

Like the Buy Box case, however, she never got to make the arguments.

Fox ruled earlier this year that the state Consumer Fraud Act covers deception or unfair acts or practices “in connection with the sale or advertisement of any merchandise.”

By contrast, the judge said, the state contends that Amazon was engaged in “unfair and deceptive acts and practices in the operation of membership services. And he said that, claims by Mayes notwithstanding, that doesn’t equate to the sale or advertisement of merchandise.

“The court finds that the state did not sufficiently allege a claim under the Arizona Consumer Fraud Act,” Fox wrote.

Mayes, in the revised lawsuit, seeks to remedy that.

“The Prime service for which Amazon charges its subscribers is a ‘service’ and thus constitutes ‘merchandise’ under the Consumer Fraud Act,” the new legal filings say.

And Mayes said Amazon was making statements designed to induce people to buy Prime, statements she said fit the definition of consumer fraud.

“Amazon promised consumers in connection with the sale and advertisement of Prime subscriptions to them that they could cancel Prime subscriptions at any time, while omitting to tell them that it was past and ongoing policy and practice, and present and future intention, to thwart and obstruct their efforts to cancel whenever they would attempt to do so.”

Amazon has denied violating any laws, saying the cases were filed “without reviewing a single document from Amazon, resulting in a fundamental misunderstanding and mischaracterization of how Amazon’s businesses work.”

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