This report is part of the project titled “Voting Wars – Rights | Power | Privilege,” produced by the Carnegie-Knight News21 initiative, a national investigative reporting project by top college journalism students.
WASHINGTON, D.C. — Andrea Montes turns 18 just weeks before the November election, and the Wisconsin resident plans to vote for the first time.
She said she had always planned to exercise that right, but an incident in April made it clear just how important it was to cast her ballot. Montes was playing in a high school soccer game when it turned ugly. Fans on the opposing team began yelling “Trump ’16” and “Build that wall” at her Latina teammates, she said.
“The candidates this election aren’t the best,” Montes said. “But I feel like if I don’t vote, it means that I’m OK with Donald Trump leading the country. And I’m not. People of color need to be voting this election.”
The soccer incident made national headlines, and Democratic presidential nominee Hillary Clinton even brought it up during a speech at the League of United Latin American Citizens conference in Washington, D.C. It’s exactly the kind of experience experts say might help galvanize the Latino electorate to vote this November.
Organizations like Univision, Voto Latino and the Southwest Voter Registration and Education Project have tried to capitalize on the momentum, and the groups have spent months knocking on doors, sending text messages and blasting the airwaves to register Latinos. One expert said he expects a “mad frenzy” of voter registration leading up to the election.
Yet, it’s unclear whether Latinos will turn out. If they do, they have tremendous potential to affect the outcome.
The Latino population has jumped from 4 percent of the country’s population in 1965 to nearly 20 percent of the population in 2015, according to Pew Research Center. The growth has been steady and noticeable. Today, there are more than 55 million Latinos in the U.S., and an expected 27.3 million will be eligible to vote in November.
But a longstanding gap remains between Latinos who can vote and those who will. The National Association of Latino Elected Officials projects 13.1 million Latino voters will cast ballots this November, which is a 17 percent increase from the last presidential election. But it’s still less than half of the eligible voters.
During the past few presidential elections, national media began to speculate on the effect of the Latino electorate and even gave it the moniker “the sleeping giant.” But every year, despite increased potential, it seemed that giant hadn’t yet awakened.
Indicators suggest this could be the year: Latinos have registered to vote at increasing rates, and many Latino voters indicated they’re more interested in this election — motivated by issues such as the economy and immigration and by Republican presidential nominee Donald Trump’s anti-immigration stance.
“Harsh rhetoric that has been spewed by Donald Trump, right out of the gate, comparing Mexicans to rapists and murderers, could help galvanize the Latino vote to vote against him,” said Joseph Garcia, director of the Latino policy center for the Morrison Institute for Public Policy at Arizona State University, which researches and analyzes critical issues in the state.
Latinos play critical role in nation’s economy
At the same time, several factors may keep Latinos away — or at least prevent the electorate from reaching its full potential — this November. Candidates have largely neglected this segment of the population. States have implemented new voting restrictions, creating barriers for both registration and voting. And millennials, who tend to stay away from the polls, make up nearly half the eligible Latino electorate.
More than 60 percent of the nation’s Latinos have a high school education or less. And almost a quarter live in poverty. Voters who are young, poor and less educated don’t vote in large numbers, Garcia said.
No one can say for certain when Latino voter turnout will surge, but Garcia said it eventually will. “(This election) will be the last gasp when it comes to how you can totally disregard an entire ethnic group of voters,” Garcia told News21.
On Feb. 18, protesters crowded the Wisconsin Capitol in Madison during a movement they called “Dia Sin Latinos” — a day without Latinos.
Latino business owners, employees and advocates were protesting two bills — one of which would prevent voters from using a city-issued ID to vote. Organizers of the movement encouraged Latino workers to skip work and join the crowd at the Capitol or stay home to prove how much the state’s economy relies on Latino workers.
Benjamin Marquez, a professor of political science at the University of Wisconsin-Madison, called the protest a success based on the sheer size of the rally. An estimated 20,000 people showed, according to WMTV, an NBC affiliate.
Marquez described Wisconsin as a “frontier state” because of the influx in Latino population. In the 10 years after 2000, Wisconsin’s Latino population grew 74 percent, according to U.S. Census data.
Joseph Statz, an owner of the Statz Bros dairy farm in Sun Prairie, Wisconsin, said his 4,000-cow-milking operation couldn’t exist without Latino workers. His 110 employees mix feed, scrape stalls and lay fresh bedding for the cows. And most importantly, they milk the cows. At least two-thirds of his workers are Latino, he said.
They’re the ones who come and apply for the jobs,” Statz told News21. “It would be hard for a lot of people to exist if it wasn’t for them. We need to help them — whatever it’s going to take to get them to stay.”
Latinos make up about 16 percent of the American workforce, according to statistics from the U.S. Bureau of Labor Statistics. They hold more jobs in agriculture, construction and maintenance than any other group.
Yet, Hispanics earn less than other workers. Over a 12-month period, Hispanic workers earned about $10,400 less than full-time workers in other racial groups, according to a 2013 report by the U.S. Congress Joint Economic Committee.
And that may speak to the need for Latinos to exercise their voice in the political spectrum.
Latinos have repeatedly cited economic matters as the most important issue when it comes to voting. For example, more than 71 percent of Latino voters said they want the next president to support increasing the minimum wage from $7.25 to $15, according to a February poll among 1,200 voters conducted by Noticias Univision and The Washington Post.
Experts predict tight races in states such as Florida, Nevada and Colorado this November. According to Pew numbers, Latino voters make up 15 percent or more in those three battleground states — so Latino turnout could prove the strength of the voting bloc there.
Experts: Cynicism, unfamiliarity keep Latinos from polls
Alma Marquez, founder and president of a communications and public affairs firm that focuses on education-related issues and political and civic engagement, said Latinos are often portrayed as apathetic because of their low voter turnout.
But some Latino voters and experts said it’s not apathy: They do care about politics and understand the importance of civic engagement. They said other factors keep Latinos away from the polls, including cynicism, unfamiliarity with voting and language barriers.
“Many of the community members feel as though they’re not really viewed as Americans,” Marquez said. “And so there’s this logic, ‘If I’m not really viewed as American or respected as American, then why should I (vote)?’”
Other Latino voters, like Sabino Nañez, 34, said Latinos will vote “when they feel like they are first-class citizens” instead of third-class citizens.
The Milwaukee resident said when the U.S. Supreme Court blocked President Barack Obama’s expansion of Deferred Action for Childhood Arrivals and Deferred Action for Parental Accountability in June — which would have given parents of U.S citizens legal presence — it discouraged the Latino community even more.
History suggests why Latinos may feel this way. Since the U.S. took ownership of former Mexican territories in 1848, Mexican-Americans have faced discrimination. The vast majority of Mexicans living in the territories became U.S. citizens, but they earned lower wages than their white counterparts. Many could not buy real estate. Mexican-Americans were not allowed to learn English, which disenfranchised them. And some places denied Latinos the right to vote by creating white-only primary elections, according to LULAC.
David Castorena told News21 that disillusionment will keep him from voting. The 24-year-old Guadalupe, Arizona, native voted for Obama in 2012, but he said he won’t vote in this election. “I just don’t think my vote matters,” he said. “Trump is going to win anyway.”
Alma Marquez said she remembers going with her mother to vote at the neighborhood fire station in southeast Los Angeles when she was young. Her mother, a staunch Democrat, voted in every election.
It was clear to Marquez, now 42, that voting was important, especially when members of the community who were immigrants could not voice their concerns.
“It was always the sense that this is our responsibility,” she said. “We have to vote because we’re voting for not only our family and our community, but for other people who do not have the privilege of voting.”
However, many Latino families don’t have that same history of voting, so voting isn’t necessarily familiar to them, she said.
“Going to the voting booth is intimidating especially if you don’t know how to do it,” Marquez said. “And it’s actually quite embarrassing to show up at any age, and tell people ‘I don’t know how to vote.’”
Organizations attempt to reach potential voters
In February, Univision, the leading Spanish-broadcasting network, announced its goal to register 3 million Latino voters before November.
Univision is the fifth-largest network in the U.S. and plays an essential role in providing Spanish-language news and entertainment to the Latino community. Univision partnered with organizations on national and local levels to promote the effort.
This year, the company created the Your America website, which allows people to sign up for text message updates about the election. And more than 100,000 people attended forums and registration drives that Univision hosted across the country.
Antonio Gonzalez, president of the Southwest Voter Registration and Education Project, said he expects the gap between the number of eligible Latino voters and actual voters to decrease. However, he said, it always gets smaller in presidential cycles. Gonzalez said to expect a “mad frenzy” of voter registration that will drive the number of registered Latino voters from 14 million in 2012 to 16 million by November, but it could grow even higher if the two main political parties prioritize resources to register Latinos.
Voto Latino, which began in 2004, is trying to engage younger Latinos. The group developed a mobile app called VoterPal that allows users to register to vote on their smartphone and register their friends and family as well. Mario Carrillo, Voto Latino’s communication director, said the majority of young Latinos read their information in English and online, so that’s where Voto Latino focuses on reaching them.
What happens when Latinos reach the majority?
Census population projections suggest that in 2044, the U.S. will become a majority-minority nation with Latinos making up almost a quarter of the entire population.
In California, at 39 percent of the state’s population, Latinos make up a larger portion of the state than whites.
“Latinos have always been a big population here, but they weren’t always a voting population,” Gonzalez said. “They became one. They realized they needed to become a voting population in order to have better lives.”
The state has 1,377 Latino elected officials, and 34 of them serve at the state and federal level, according to the National Association of Latino Elected and Appointed Officials directory.
In Los Angeles, almost a quarter of employees in management, business, science and arts occupations are Latino. Nationally, only 17 percent of those occupations are held by Latinos.
Gonzalez said the Latino community in Los Angeles is deeply rooted.
“We’ve been here 10,000 years,” he said. “We have a large presence in institutions, universities, churches, business and government.”
Gonzalez said California’s Latinos, specifically in Los Angeles, had a breakthrough in the 1980s and 1990s sparked by an acrimonious period of racism and struggle. He said the Latino population had to become organized and do “blood, sweat and tears work.”
“You have to run the candidates and lose and do the (lawsuits),” he said. “You have to break through.”
Although many groups have focused their efforts on spurring those changes, some of it will happen naturally as the Latino population ages.
Millennial voters make up a larger share of the Latino electorate than they do any other ethnic group. Research predicts this trend will continue.
Montes, the 17-year-old from Wisconsin, is just one of the 3.2 million Latinos who have, or will, turn 18 in time for the 2016 election, according to Pew numbers. She is the face of the future Latino voter.
Montes is U.S.-born, much like most other Latinos (only a quarter of the Latino electorate is foreign-born). Montes’ father came to America from Guanajuato, Mexico, as a teen looking for work. He later brought his wife to Beloit, Wisconsin, where they raised Montes, her older brother and sister.
Her father became a citizen six years ago, and her mother followed suit two years later.
And Montes is eager to vote.
Pam Ortega contributed to this report.