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Freshman quarterback Jaden Rashada, right, shows flashes of brilliance but faces the test of maintaining his performance deep into games for the Arizona State University football team. Local businesses are thriving from deals they have made with a student athlete to leverage their name, image and likeness (NIL). According to recent media reports, Tempe is one city realizing an economic uptick as businesses experience exposure through social media partnerships with young athletes. Contracts between businesses and student athletes for NIL-related endorsements should be crafted carefully to make sure that they conform with the numerous requirements from federal, state and school policies to make sure that they are enforceable. (Photo courtesy of Sun Devil Athletics)
Quo Vadis Wildcats and Sun Devils?
Guest Opinion//September 29, 2023//[read_meter]
