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Apr 4, 2011
Building the Arizona Brand: Faced with a total fund sweep, the tourism industry says it’s worth the investment
Arizona’s moderate winters, diverse geography and year-round golfing have long been a draw for visitors from around the country and the world. From the awe-inspiring vistas of the Grand Canyon and Sedona’s red rocks to the rich history of Route 66 and Tombstone, the state offers something for just about everyone. The mere existence of these attractions isn’t enough, some say. Making sure [...]
