The ballot initiative to legalize recreational marijuana has an opposition campaign, but the advocates trying to legalize it say their opposition made a rookie mistake.
The opposition comes in the form of Arizonans for Health and Public Safety, led by Lisa James, the former deputy chief of staff for the U.S. House of Representatives, which officially launched on March 17.
James, now of the Gordon C. James PR firm, said she is confident that the Smart & Safe Arizona Act will fail, despite pundits’ claims that recreational marijuana has only gained support since its narrow failure in 2016.
“There’s still a wide group of people who are interested in making sure that Arizona stays safe from this,” James said.
She said the committee already has some financial support, but she refused to say who was backing it.
“It’ll be out on our first report,” she said.
James had her own opposition in 2016 against what was known as Proposition 205 or Campaign to Regulate Marijuana like Alcohol. Her group was called Just Vote No on Prop 205, and according to the Arizona Secretary of State’s website only brought in $914, but the main opposition, Arizonans for Responsible Drug Policy raised more than $6 million.
Stacy Pearson, the spokeswoman for Smart & Safe Arizona, the proposal to legalize recreational marijuana, was quick to point out that James and her team did not purchase their own domain names. Pearson said she owns several.
“The first rule of opposition 101 is to secure your domain name,” Pearson said.
Pearson owns, at a minimum, ArizonansForHealthAndPublicSafety.com, AZForHealthAndPublicSafety.com and AFHAPS.com, all of which redirect to the Center for Disease Control’s website on COVID-19.
She said people can visit those sites for “the biggest threat to health in Arizona.”
James owns the domain to AZHealthySafe.com and said the redirecting gimmick from pot proponents was “responsible on their part.”
As far as the announcement goes, Pearson said she was surprised it took this long for an opposition to form, but still criticized James for launching amid a pandemic.
“It’s not time for wild scare tactics about public health right now,” Pearson said. “They should be embarrassed by their sloppy, tone deaf, and ill-timed launch. Trying to scare people right now is shameful.”
James responded that there was nothing blatant about the time she announced her opposition and even did so somewhat quietly.
“The cycle is only so long and it wasn’t intended to be a big splash moment,” James said. “I would have thought [Smart & Safe] would have appreciated our quiet launch during this health crisis, not criticized it.”
The launch came in the form of a press release followed by a tweet.
That tweet was then immediately shared by Yavapai County Attorney Sheila Polk, a marijuana prohibitionist who helped lead the opposition in 2016 and George Khalaf, the Data Orbital pollster. Khalaf’s dad, Youssef, is listed as the PAC’s treasurer.
Polk was one of the biggest contributors to the anti-205 campaign along with Gov. Doug Ducey and the Arizona Chamber of Commerce and Industry.
Ducey has previously said his stances on legalizing marijuana remain the same.
“I don’t think any state ever got stronger by being stoned,” he said in June. “And we have existing laws that support medical marijuana.”
The chamber won’t take an official stance on Smart & Safe even after pouring in $1.5 million into the opposition in 2016, and some of the other big contributors of the anti campaign are either dead or in jail.
Bruce Halle, the former owner of Discount Tire, contributed roughly $1 million in opposition in 2016, but he has since passed away. Insys Therapeutics contributed $500,000 and its founder is now serving five years in prison for his role in contributing to the national opioid crisis.
Still, James says she is not worried.
Others who opposed the 2016 effort include Sheldon Adelson, the 87-year-old billionaire casino magnate in Las Vegas, who contributed around $500,000, and Randy Kendrick, wife of the Arizona Diamondbacks general manager, who contributed $100,000, among others.
Smart & Safe has already reached its 237,000 signature threshold and will likely make it onto the November ballot.