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Super Bowl LVII

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Feb 15, 2023

Super Bowl, other big sports events generate massive revenue

With another successful Super Bowl in the books, Arizona says goodbye to the hundreds of thousands of visitors who flocked to the Valley this past week, and hello to the hundreds of millions of dollars in revenue that will benefit our state economy for years to come.

Feb 7, 2023

Super Bowl betting projected to reach $16 billion this year

A record 50.4 million American adults plan to bet on this year's Super Bowl, which will be held in Glendale on Sunday, wagering a total of $16 billion, while Arizona Attorney General Kris Mayes urges football fans to use only legal sports betting websites and apps.

Feb 3, 2023

Hospitality, tourism, sports industries fight human trafficking

It’s a Penalty, an organization working to prevent abuse, human trafficking and exploitation worldwide, campaigns around major sporting events year-round with the goal of eradicating exploitation, abuse and human trafficking by 2030. That organization, as well as the tourism, sporting and hospitality industries are working together to fight human trafficking ahead of Super Bowl LVII.

Oct 11, 2022

Convergence of sporting events could make state betting capital

Arizona is gearing up for a sports year like no other, and odds are the state will become the sports betting capital of the world, at least for a few weeks.

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